With big retailers beating smaller retailers in price and resources, how are smaller retailers supposed to compete? In "7 Tips for Small Businesses in Today's Retail Climate" webinar participants learn how to survive in the current retail environment and how to curate the best shopper experience. Join Ray Hartjen, RetailNext Director of Marketing, and Emma Vaughn, GoDaddy Local Outreach Manager, as they discuss how to:

• Optimize for mobile and search

• Drive traffic with compelling content and engagement

• Choose the best posts to boost on Facebook

• Include in-the-moment content with Instagram Stories

• Integrate Twitter into your social media strategy

• Create and deliver friction-free shopping experiences

• Test, measure, learn, improve, and repeat